7 platforms. One publishing engine.
Schedule, queue, and publish to Instagram, Facebook, Twitter/X, LinkedIn, YouTube, TikTok, and Pinterest from a single composer. 6 content source types, evergreen recycling, podcast hosting, unified inbox, commerce automations, and ROI attribution across every channel.
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connected platforms (Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest)
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routes in the Impreta application
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content source types in the post composer
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commerce triggers for automated publishing
6 source types. 7 destinations. One composer.
Write in a single editor, select destination platforms, and schedule or queue. Six content source types pre-fill captions from events, products, reviews, promotions, certificates, and design assets. Configurable time slots auto-fill from the evergreen library when the queue runs dry.
From Event
Event title, date, venue, and ticket link
From Product
Product name, price, image, and buy-now URL
From Review
Customer review turned into social proof post
From Promotion
Deal announcement from active promotion
From Certificate
Award or certification with badge imagery
From Design
Finished asset from the Impreta Design Studio
New Post
3 views. 7 platform filters. One schedule.
Month, week, and day views with drag-to-reschedule. Filter by platform to isolate channel-specific schedules. The Instagram Grid Planner renders the next 9 tiles exactly as followers will see them.
Default publish windows configurable per platform. New posts land in optimal time slots automatically. Status colors show queued, scheduled, published, and failed at a glance.
Compose. Schedule. Recycle. Repeat.
Posts move through a defined lifecycle: draft, integrity check, approval queue, scheduled, published, evergreen candidate. The queue never runs dry.
Top-performing content recycles itself.
Mark posts as evergreen. When the queue has empty slots, Impreta pulls from the library, refreshes the caption, verifies commerce data, and re-queues. No manual intervention. No stale pricing.
Mark as Evergreen
Flag published posts for the evergreen library. Queue draws from them when slots are empty.
AI Refresh
Oldest posts surface first with suggested caption rewrites. Accept, edit, or dismiss.
Catalog Sync
Product-linked posts verify name, price, and availability before recycling.
RSS 2.0 feeds. 3 directories. Zero third-party hosts.
Full podcast hosting built into Impreta. Upload episodes, manage show metadata, and submit to Apple Podcasts, Spotify, and Amazon Music from one distribution panel. Each show generates a standards-compliant RSS feed.
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podcast distribution targets (Apple, Spotify, Amazon, RSS)
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inbox channels normalized into one view
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ROI attribution channels tracked
0–100
brand compliance score per post
5 channels. One normalized inbox.
Comments, DMs, and mentions from every connected platform flow into a unified inbox. Assign to team members, track open and closed status, and reply with logistics context (order and shipment data) attached.
Instagram DMs
Facebook Messenger
Generic Social
Every impression traced. Every conversion attributed.
ROI analytics aggregate reach, engagement, ad spend, and revenue across 11 channels. Four configurable time periods from 7 days to 1 year.
142K
Reach
+12%
8.4K
Engagement
+6%
3.2x
ROI
+0.4
11 channels. 4 time periods. Full attribution.
ROI reporting across 11 channels with configurable periods (7d, 30d, 90d, 1y). Reach, engagement, ad spend, revenue attribution, and net ROI in one view. An engagement heatmap shows optimal publish windows per platform.
Track handles. Compare metrics. Find content gaps.
Add competitor handles across platforms. Compare engagement side-by-side. Surface content gaps where competitors get traction on topics you have not covered. Marketplace benchmarking compares shoppable post performance against category averages.
Track Competitors
Monitor posting frequency, engagement rates, and follower growth per platform.
Side-by-Side
Your metrics vs. competitor metrics in a normalized comparison view.
Content Gaps
Topics and formats competitors cover that you have not posted about.
Marketplace Benchmarks
Product-tagged post performance against category averages.
Ethos rules enforced. Commerce claims verified.
Four integrity checks run at compose time: blocked words, hashtag policies, disclosure requirements, and content length limits. Every post scored 0 to 100 before reaching the queue.
4 rule engines. 0 to 100 score. Checked at compose time.
Impreta consumes brand compliance rules from Calisto Ethos and runs four checks before any post reaches the queue. Commerce context validates pricing and shipping claims against live catalog data.
Blocked Words
Posts containing blocklisted words flagged before they reach the queue.
Hashtag Rules
Required hashtags enforced, banned ones blocked, max count applied per platform.
Disclosures
Sponsored content and affiliate links flagged when disclosure language is missing.
Content Length
Character limits enforced per platform with overflow warnings in the composer.
Brand-locked templates. Layer editing. Direct-to-composer publish.
An integrated design editor with brand-locked templates and direct-to-composer publishing. Brand colors and fonts inherited from the Ethos brand kit so every graphic complies with identity standards before it reaches the feed.
Brand Templates
Pre-built layouts locked to Ethos brand colors, fonts, and logo placement.
Asset Creation
Social-sized graphics (story, post, cover) with layer editing and text overlays.
Direct to Composer
Finished assets feed into the post composer. No download-upload cycle.
Ethos Colors + Fonts
Brand colors and approved fonts pulled from the Ethos brand kit automatically.
4 approval stages. 8 commerce triggers.
Approval workflows control who can publish. Commerce automations fire posts when business events occur. Eight trigger types cover orders, inventory changes, new listings, and positive reviews.
Tag products. Connect accounts. Publish to TV.
Shoppable product tags on 4 platforms. 7 social accounts connected via OAuth. Cross-product publish flow from Studio through Box to Impreta and onward to Calisto TV and Radio.
Forms with source attribution. Booking link in bio.
Lead capture forms collect contact data from social traffic with source attribution back to the originating post. The booking link page converts profile visitors into appointments via the Sites booking engine.
Lead Capture
Forms in social bios and captions. Submissions route to Calisto Contacts with source attribution.
Booking Link
Link-in-bio page that converts social traffic into bookings. Powered by the Sites booking engine.
Calendar Sync
Booking link appointments sync to the Impreta calendar alongside scheduled posts.
Studio to Box to Impreta to TV. One pipeline.
Content created in Studio is stored in Box, scheduled through Impreta, and distributed to Calisto TV and Radio. Six cross-product integrations connect media, SEO, websites, reviews, brand rules, and booking into a single workflow.
Studio
Create video, image, or audio content
Box
Asset stored on CDN with quota management
Impreta
Schedule and publish to social platforms
TV / Radio
Video to TV feed. Audio to Radio.
Box
Media library bridged via Box CDN. Upload, browse, and attach assets.
Upload → CDN → Composer Attach
Echo
SEO keywords inform hashtag strategy and caption optimization.
Keywords → Hashtags → Captions
Sites
Edit website and booking engine from the Impreta sidebar.
Sidebar → Sites Editor → Publish
Reputation
Auto-share positive reviews. Surface review highlights for content.
Review → Auto-Post → Social Feed
Ethos
Brand compliance rules via the Integrity API. Scores enforced pre-publish.
Rules → Check → Score → Gate
Booking Link
Link-in-bio page converts social traffic into bookings.
Bio Link → Booking Engine → Calendar
7 platforms. Native OAuth. Token health monitoring.
Each platform authenticates through its native OAuth flow with platform-specific scopes. Long-lived tokens with automatic refresh. Multi-account support for businesses managing multiple profiles per platform.
Business accounts via Facebook Graph API. Content publish, comment management, insights.
Page posts, engagement, metadata. Connected via Facebook OAuth with page-level permissions.
Twitter / X
Tweet read/write with OAuth 2.0 PKCE flow. Offline access for scheduled publishing.
Member social posts and company page updates. OpenID profile and email access.
YouTube
Video upload, channel read, and analytics. Offline access with consent prompt.
TikTok
Video publish and video list access via TikTok Content Posting API.
Pin create/read, board access, and user account data via Pinterest API v5.
Long-Lived Tokens
Instagram and Facebook tokens exchanged for 60-day versions. Auto-refresh before expiry.
Token Health
Each connection tracks health status. Unhealthy tokens surface in the dashboard.
Multi-Account
Multiple accounts per platform. Publish to different pages, profiles, or channels.
CSRF Protection
Cryptographic state parameter generated per OAuth flow. Callbacks validated server-side.
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platforms authenticated via OAuth
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routes in the Impreta application
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shoppable tag platforms (Instagram, Facebook, TikTok, Pinterest)
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cross-product integrations (Box, Echo, Sites, Reputation, Ethos, TV/Radio)
High-Performance Ops. Zero Monthly Overhead.
Get all 15 Core modules at no monthly cost. You only pay 2% of processed revenue.