The Marketing Suite covers the full customer acquisition and brand lifecycle: websites and apps, brand governance, video and audio streaming, social publishing, multi-channel campaigns, advertising, SEO, review management, lead capture, referrals, ticketed events, and fitness communities. Every product shares the same contacts, the same permissions, and the same event bus. Each product is priced individually.
Per-product pricing. Use what you need.
The customer acquisition layer of Calisto Pro.
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products in the suite
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social platforms via Impreta
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ad inventory surfaces
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SEO directory platforms via Echo
Every product listed here is a standalone application with its own routes, its own data models, and its own pricing. Together they form the Marketing Suite.
No integration layer between products. Sites, Campaigns, Ads, Reputation, and the other 13 products read and write a single data model.
The canonical content path moves through four products. Studio produces the asset, Box stores it, Impreta distributes to social, and TV or Radio deliver long-form streaming to consumers.
Eleven stages from web presence to community engagement. Each product owns one marketing domain. Data moves forward through shared contacts and events.
Each product owns one stage of the marketing lifecycle. Data flows through shared contacts and events, not integration layers.
Calisto has three suites: Marketing, Ops, and Work. The Marketing Suite generates demand and feeds it into Ops for fulfillment. Work products provide messaging, file storage, signatures, and shared contacts.
Marketing generates leads from Forms, Campaigns, Ads, and Echo. Leads enter Deals pipelines with source attribution and cost-per-lead tracking.
Sites booking engines pull live pricing from Pulse. Rate calendar and availability data render on the website in real time.
Reputation review scores feed quality dashboards in Assure. Sentiment aggregation surfaces in compliance and guest satisfaction reporting.
Sites pages and Apps portals connect to Navigator for client-facing experiences. Booking, ordering, and self-service run through the same data layer.
Tickets events and Active registrations process payments through the POS payment stack. Circle wallet payouts settle through the shared ledger.
Forms submissions create tasks in Ops. Tickets check-ins update the operations workspace. Active event registrations feed the calendar.
Campaigns sends transactional email, SMS, and WhatsApp through the shared Inbox infrastructure. Circle referral notifications route through Inbox channels.
Forms submissions create and update contact records. Campaigns segmentation queries the shared contact database. Circle tracks referral relationships per contact.
Studio assets store in Box with version history. Impreta pulls from Box to schedule social posts. TV and Radio content originates from Box-stored media.
Tickets waiver gates route through Sign for e-signature collection. Event attendance agreements enforce digital signing before check-in.
Marketing campaign milestones and content review workflows appear in the shared Tasks workspace across list, kanban, and calendar views.
Tickets events, Active activities, and Campaigns scheduled sends appear on the shared Calendar alongside meetings and operational events.
No bundled suite fee. Each product is priced on its own terms — freemium, per-unit, or percentage-based. Use one product or all seventeen.
Unlike the Ops Suite (2% of revenue for all 20 products), the Marketing Suite prices each product individually. Activate one product or all seventeen — there is no bundled suite fee.
Per-workspace pricing. Design editor, video library, live broadcasts, and TV app builder.
Standalone freemium. Channel subscriptions and content entitlement revenue.
Standalone freemium. Ad pre-roll and subscription revenue for audio creators.
Per-account pricing by connected platform count.
Free tier with submission limits. Paid tier for payment fields and advanced branching.
Pay-per-send across email (SES), SMS (Twilio), and WhatsApp (Meta Business).
Percentage of content sales. Storefront hosting and payment processing included.
Buyers set campaign budgets. Sellers earn revenue share on impressions.
Per-location pricing for SEO management and directory submissions.
Standalone freemium. Claim and manage listings at no cost; premium for sync and analytics.
Per-location pricing for review monitoring, response automation, and benchmarking.
Calisto AI features are available within each product at an additional per-product cost. See individual product pages for detailed pricing and AI tier information.
No. Each product is priced individually and can be activated independently. A restaurant might only use Sites, Reputation, and Campaigns. A media company might focus on Studio, TV, Radio, and Direct. Activate what you need. There is no bundled suite fee.
The Ops Suite charges a single 2% revenue rate for all 20 products. The Marketing Suite prices each product individually. Some are freemium, some charge per-unit fees, and some take a percentage of attributed revenue. See each product page for specific pricing.
The canonical content creation path: Studio produces the creative asset, Box stores it, Impreta distributes it to social platforms, and TV or Radio stream it to consumers. This pipeline is optional, and each product also works independently.
Marketing generates demand; Ops fulfills it. Leads from Forms, Campaigns, Ads, and Echo flow into Deals pipelines. Sites booking engines pull live pricing from Pulse. Reputation review scores feed quality dashboards in Assure. All three suites share the same contact registry and permission model.
Yes. Several Marketing products include AI features: Sites offers AI content generation and chat widget. Forms has AI spam filtering and field suggestion. Echo provides AI listing optimization. Impreta has AI evergreen content refresh. Studio includes AI-assisted design. Each product prices its AI tier individually.
Yes. TV and Radio are standalone consumer streaming platforms. Creators can upload content directly without using Studio. However, Studio provides the design editor, video trimming, caption management, and the TV app builder pipeline that simplifies production.